Feb 16, 2021 04:00 AM EST
Can Amazon reviews be trusted? It seems they cannot be now.
According to a new report, fake reviews for products being sold on Amazon's Marketplace are for sale online.
One can even buy them in bulk if they want the products they are selling to have tons of good reviews. It makes one wonder whether they can ever trust a review in Amazon ever again.
This dicovery is made by Which UK, a consumer group out to protect the interests of the market.
Which UK was able to find around 10 such websites selling fake reviews to be placed on Amazon. The costs can go as low as £5 (around $7) each to giving fee products in exchange for positive reviews.
The group added that Amazon must be presently facing an "uphill struggle" against a "widespread fake reviews industry".
Amazon is not taking this sitting down though.
A spokesperson said that the company is surely acting the issue. "We remove fake reviews and take action against anyone involved in abuse," she spokespersons said.
The "packages" of fake reviews available for sellers to buy for about £15 ($20.90 USD) individually, as well as bulk packages starting at £620 ($863.73 USD) for a total of 50 reviews. For retailers wanting as many as 1000 positive reviews on their products, they are given the chance to avail of that many for around going up to £8,000 or $11144.84 USD.
Which UK also allegedly found that five of these 10 companies are working with 702,000 "product reviewers."
For their creative, positive reviews, they get small payments up to more than £10 or $13.93 USD in return.
They can also get free or discounted products. They can even partake in "loyalty schemes" and earn themselves some premium goods of their desire, The sky's seems to be the limit on what can earn, from children's toys to exercise equipment
It appears not an easy problem though. Back in September 2020, Amazon already removed 20,000 reviews from its website. At the time, a a Financial Times investigation found UK reviewers may have been compensated to leave glowing comments and recommendations. But the problem persists up until today.
The difficulty is compounded by the fact that the COVID-19 removed many people from their employment, which had them turning to odd jobs, including writing fake reviews.
Valeria (not her true name) revealed she started writing fake reviews during the lockdown, as reported by the Business Insider.
"I bought a blackhead remover and the package it came in contained a card saying 'Do you want to receive a gift? Scan this code,'" she said. "I did that and was redirected to a website that said if I wrote a five-star rating on Amazon I would get my money back. I did it and was amazed when they transferred the money to my PayPal account," she further explained.
Naturally, for online consumers who rely on reviews to make their purchasing decisions, these fraudulent reviews can mislead users and create a fake surge in demand for the products reviewed.
Following the pandemic, natural calamities, and major employment shifts, a startling new study on the online news site News Nation shows that 1 in 4 Americans don't have an emergency fund.
Generational wealth is a facet of wealth management that is often misunderstood. Labeled trust fund babies, rich kids, and lucky breaks, those who receive an inheritance from families are rare.
Social media has successfully made it to the mainstream consciousness of over half the global population. DataReportal's latest study shows that over 4.33 billion people worldwide are using some form of social networking site this year. That's why it's no wonder many tech companies are interested in investing or forming the next Facebook, Twitter, or YouTube to capture the hearts and minds of the general population.
Ease of access, freedom to choose in which to invest the money and lines of credit designed according to the needs of consumers, are some of the characteristics that have made consumer credit one of the most important financing products in the world’s market.
While researchers have suggested that individuals who base their self-worth on their financial success often feel lonely in everyday life, a newly published study by the University at Buffalo and Harvard Business School has taken initial steps to better understand why this link exists.
The younger generations are willing to put their money where their mouth is when it comes to sustainable living.
An international research team led by NUST MISIS has developed a new iron-cobalt-nickel nanocomposite with tunable magnetic properties. The nanocomposite could be used to protect money and securities from counterfeiting. The study was published in Nanomaterials.
Bank credit officers are more likely to approve loan applications earlier and later in the day, while 'decision fatigue' around midday is associated with defaulting to the safer option of saying no.
After graduating or leaving college, many students face a difficult choice: Try to pay off their student loans as fast as possible to save on interest, or enroll in an income-based repayment plan, which offers affordable payments based on their income and forgives any balance remaining after 20 or 25 years.