Feb 16, 2021 12:10 AM EST
A 90-year-old man shelled out $10,000 on two newspaper advertisements just so his hopelessly slow Internet connection can speed up.
Aaron Epstein was willing to spend on ads to let out his frustration known.
He placed quarter-page ads in two editions of the The Wall Street Journal to let this anger at AT&T known. Apparently, the telecommunications giant did not provide him faster than 3 Mbps to his home connection since January 2021. Before he took on this drastic move however, he did try to diplomatically address the issue by calling up the company to air his concerns.
"I kept calling AT&T," he told KTLA last Thursday (via Newsweek) asking the company, "'When are you going to give us a faster speed?'"
Like most companies, AT&T gave him the standard answer that it is already being sorted out. Yet no improvement on Epstein's connection was happening. Instead, Epstein felt triggered that the company is even daring to advertise about its services when it was so poor on his opinion.
"They said, 'It's coming, it's coming.' But what really made me angry was they started putting ads in the paper and sending emails and putting ads on the internet [saying], 'Try our faster speed'," Epstein explained.
Even if he is living in Los Angeles, Epstein took the effort to place some ads in the Texas edition of the newspaper, since AT&T is Dallas-headquartered. He knew this can get the company's attenton more effectively.
Despite living in Los Angeles, Epstein placed the ads in the Texas-edition of the newspaper in an attempt to get the attention of the Dallas-headquartered company.
He did not stop there. He went and placed another ad in the New York-edition because he knew many company investors might be reading the Journal, which is known for its business and financial reporting.
His plan worked.
Engineers quickly showed up to extend a fiber optic cable to his address, Epstein said. It was not only the engineers' attention that he caught though. He revealed that AT&T's chief executive, John Stankey, even called to check everything was already working to his satisfaction.
READ MORE: 'TikTok Accountants': 3 Reasons Why You Should Doubt TikTok Finance Tips
For his ads to work means he must have put up something catchy.
The ad, first spotted on Twitter by news outlet Ars Technica, was reportedly addressed to Stankley directly, asking him why his neighborhood can only get 3mbps if others have as high as 100?
"Open Letter to Mr John T. Stankey CEO AT&T," it read.
"AT&T prides itself as a leader in electronic communications. Unfortunately for the people who live in North Hollywood 91607, AT&T is now a major disappointment," it further stated. "Although AT&T is advertising speeds of up to 100 MBS, the fasted now available to us from AT&T is only 3 MBS ... Why is AT&T, a leading communications company, treating us so shabbily in North Hollywood?," it ended.
A digital version of this print edition shows that Epstein's ad was placed page A7 on February 3. The reaction from the company was swift.
Stankey called him later that day, Epstein revealed.
"My wife Anne came up to me while I was on the computer saying that Mr. John [Stankey] of AT&T was on her cell phone and wanted to talk with me," he told KCBS via email.
Check out the ads below:
I mean how upset one must be, over slow home internet speeds, to pay for a personal quarter-page national ad in print @WSJ pic.twitter.com/Zk9umKD0t1— Raju Narisetti (@raju) February 3, 2021
READ MORE: Volkswagen Downplays Apple's Capacity to Enter Electric Vehicle Industry
However, there are some simple steps that anyone can take which will help to improve their performance when it comes to trading foreign exchange markets. Here are ten small things that can make a big difference in your FX trading success.
o prevent significant losses, risk management expertise is essential. His adage, "Rule No. 1: Never lose money," has become a stock market classic. Never forget Rule No. 1; this is Rule No. 2. This practice is followed by even the most successful investor, Warren Buffett, who advises others to follow suit.
One of the significant advancements is shifting the payment operations for remote workers. If the compliances are not met, it may lead to severe legal complications. The owner and organization may be held labially separately. The remote working lifestyle continuously grows and is a testament to becoming an endless working mode. Today we discuss components for payroll for remote workers
BRG International Founder Matias Alem had recognized this fact for a few years. So he remodeled his real estate brokerage into something completely new to solve the problem for his jet-setting international client base.
Ryan Early, hailed as 'Farmer Ryan' among sustainable agriculture experts, is a busy man. He has a laundry list of companies to his name, including Blue-Green Ventures, the company behind the revolutionary product, Blue MagicTM, a non-toxic and eco-sustainable pest preventative product using his patented BiomeMax TM Pheromonal Replication Technology.
Investor, financier, and expert in both cryptocurrencies and blockchain technology, Joy Mbanugo is the go-to in the sector. She has vast experience and knowledge across tax services, auditing, business operations, financial analysis, capital markets, and other specializations.
When Nick Collins was just 14 years old, he started his first business, which included around-the-clock phone calls and numerous questions from his parents. In fact, he began building his stout portfolio in the seventh grade by doing web design, incorporating creative content with brand strategies and plugging in a then-fledgling tech Flash.
Barry Gabster is the founder of InitiateU and is a leading proponent of the marketing mailer revolution, having already taken his company to 10x growth in 2021, alone. In fact, the exponential growth has seen the company rise from $800K-$8.5M just on word-of-mouth referrals.
If you think that the micro accounts are useful only for beginners who may not be able to cope with the fast dynamics of changing quotes on trading platforms, then this is not so. Professionalism grows out of these cent accounts.