Sports Drinks in the US are on a tight race to the finish line
The battle for the best sports drink in terms of market share has just begun. Contenders like Gatorade, Powerade and the latest which is BodyArmor endorsed by NBA Star Kobe Bryant secured their place firmly. However, with people aware of the preservatives and high-sugar content of some of the popular soft drinks, it seems that in the long run, BodyArmor will be declared the winner for having a bigger market the coming months because of not using artificial colors and high-sugar content sweeteners.