Feb 18, 2021 09:42 PM EST
Tesla (TSLA) has decided to cut the price of its base variants of the Model 3 sedan and Model Y sports utility vehicles. Interested buyers can now purchase the hot models for $1000 and $2000 cheaper, respectively.
The Model 3 Standard Range Plus is now down to $36,990, while a Model Y Standard Range is priced at $39,990, as reported by Investors.com.
Interested buyers of the performance variant of the two models, however, would not be too happy because both of them increased by $1000.
The Model 3 now costs $55,990, and Model Y rose to $60,990.
Tesla's price drops make monetary sense since it is facing greater competition down the road. Legacy automakers such as General Motors (GM), Ford (F), and Volkswagen (VWAGY) are already starting to look if they can penetrate the EV market.
In Japan, the reason for Tesla to cut prices is simpler. TThe base price of the standard version of a Model 3 was down to 29 million yen, which is about $40,500. The long-range version now goes for 4.99 million yen or $47,200.
Tesla hopes the price cuts will boost sales in Japan. Tesla's sales in Japan have been quite problematic. It sold less than 2,000 cars last year.
The competition in Japan can be described as steeper than everywhere else. Nissan's (NSANY) Ariya electric crossover SUV is slated to hit the Japanese market later this year already.
While price drops are happening, shares have also dropped. The two can also be connected.
Shares fell 1.35% to 787.38 on the stock market on February 18, pulling back from its 21-day exponential moving average. Tesla stock is testing its 50-day moving average, based on data provided by the MarketSmith chart analysis.
A bounce from that key benchmark can trigger a follow-on buy area for the IBD Leaderboard stock. But investors might be better off being patient and waiting to see if TSLA stock can retake its 21-day line.
Tesla stock flashed various signals of a climax top already back in January. It means that the stock has already peaked and might already be due to a pullback any time soon.
The stock has an RS Rating of 96 and an EPS Rating of 74, respectively. Its relative strength line has been on the lower trend since.
Potential competitors, legacy automakers, have notable movements in their stocks too. GM fell 1.4%, Ford dipped 0.4%, Nissan dropped 4.1%, and Volkswagen rose 3.75%.
China-based EV makers also saw sharp declines. Nio (NIO) fell 5%, and Xpeng (XPEV) sank 5.2%.
The company is hoping the price cuts can certainly lead to more sales or more deliveries. In 2020, the company delivered a record 499,550 vehicles.
Tesla is expanding its Shanghai manufacturing facility massively and is likely to put up an R&D center there year-end. The company also remarkably has more expansion plans, regardless of how the pandemic has slowed global economies down. The EV giant is building plants outside Berlin and Austin, Texas, and looking to have an electric-car manufacturing unit in southern India.
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