3 Crucial Post-COVID Marketing Strategies That Businesses Must Adopt
By Madz D.
COVID-19 redefined features of the world and business at large. Every businesses' lifeblood is marketing. It is also vital for building a fit business that will change the game in post-COVID days. To build your 'business fitness,' here are the three marketing strategies you need to build, according to Entrepreneur:
1. Empathetic marketing
People identify with empathy faster than anything els. A nigerian Arizona State University student has proven it. The student recently raved on LinkedIn regarding a note he received from the university.
The note was supposedly sent to the entire Nigerian contingent of the school, and was a 'checkup mail,' asking the students how they are in light of the Endsars protests in Nigeria.
A post-COVID situation would be sensitive and fragile, which the clients might have lost someone. Sending more messages to them would let them know that you are giving empathy to them. A gradual steering of a good percentage of your client's outreach to ward determining people's struggles and offering help is important
This marketing strategy might not be a standard mode but still, a powerful instrument of empathy. Typically, it is magnetic and will reflect the client's patronage for your business.
2. Work with feedback
Amid the COVID-19 pandemic, customer;s concerns and priorities have changed and it is reasonable that your marketing approach changes as well. However, one of the mpst significant concerns for customers will be about health and cleanliness standards. Amidst a second wave of the COVID-19 pandemic, reopening of businesses should exhibit high standards of health and cleanliness consciousness.
As a business owner, you should work on getting feedback from the clients regarding their common concerts, and use the feedback to remodel your offerings.
Gartner's Frances Russell article points out that several marketers deployed surveys about the coronavirus impact on clients' experience saw actionable responses.
As the business owner, you must do research to gain insight into customer basis. Oftenly, it requires a highly mobile marketing team who can engage your customer base, identify their concerns, update customer personas, and make suggestions to the business.
3. Marketing medium re-evaluation
Before the pandemic, there was lots of hype about the importance of email marketing. It was considered very important at the time, to a great extent remains so.
Email campaigns have a great marketing value. However, during the pandemic, businesses run campaigns but enthusiastic, which resulted in clients being inundated by thousands of emails.
These companies are offering into the pandemic, offering some form of help, or giving vital information. But the sheer volume increased in unopened email with sma emails of all kinds. According to BBC, Google reportedly blocked 18 million coronavirus-related scam emails each day during the spike of the pandemic's first wave.
Besides, you may rethink the best medium of communication with clients. About 77% of consumers are optimistic that companies that offer SMS as a communication channel. The research revealed that SMS marketing produces 6-8 times higher engagement rates than email marketing. The statistic is even more relevant in a post-COVID world.