Tech Dec 05, 2015 06:55 AM EST

Apple changed its logo from white to bright red, supporting World AIDS Day

By Staff Writer

World Health Organization reports that approximately 35 million people are suffering from HIV, the viral infection that can lead to AIDS. To support its cause, Apple also participates every year by taking various steps to promote awareness.

According to Mac Rumors, Apple showed support for World AIDS Day by changing its logo color, continuing the four years tradition. It changed the color of Apple logos from white to bright red all around the world in its selected retail stores.

The worldwide event represented the global fight to prevent deadly diseases HIV and AIDS. It also aimed to promote healthy education regarding the diseases. Apple has participated, to support its cause by introducing its line of (PRODUCT)RED accessories. 

Previously Apple has not only promoted the World AIDS Day events in its retail locations as well as on its online storefront. To promote and fund AIDS defense and awareness, the Apple's website encourages visitors to shop the company's (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories.

As mentioned by The Leader Standard, upon buying a (PRODUCT)REDTM merchandise, you're indirectly supporting the fight for an AIDS-free generation by promoting the event and spreading its awareness.

The line of Apple accessories to support the RED movement of global Aids event, are now the centerpiece of the company's website. The Red Apple accessories are available at the same price of the other leather cases sold by Apple.

The cost of the iPhone 6s version is $45 and for iPhone 6s Plus version, its $49. Till now, Global Fund has succeeded to raise over $320 million for the cause. However, Apple alone has struggled to raise more than $100 million, to provide education and medical care to those who are suffering from the diseases.

The Apple App Store and (RED), the movement which started in 2006 by Bono and Bobby Shriver are also teaming up with developer Supercell, as reported by Mashable. So on buying (RED) packs for Supercell games, 100% of the proceeds go to the Global Fund.

The packs, which are available are a (Pile of Gems)RED pack in Clash of Clans, a (Pile of Diamonds)RED pack in Boom Beach and a (Bag of Diamonds)RED pack in Hay Day. These are accessible as in-app purchases until Dec. 4 at 8 a.m. PT (11 a.m. ET).

Multiple Apple retail stores around the world have participated in the global World AIDS event. The participating Apple stores are located at the Bondi Junction near Sydney, Australia, the Brussels, Belgium location and Apple's flagship Fifth Avenue store in New York City. 

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