Best Practices for Startups to Utilize Content Marketing Efficiently
By Staff Writer
Content marketing is a relatively new strategy where customers are drawn into your business through the value you provide them in your content.
To become a successful business, entrepreneurs should add value to the customer through their products and services. These days, entrepreneurs, especially those online, have a new strategy of putting value in their marketing. They draw customers and establish patrons by putting the value in their content.
According to Customer Think, content marketing is "A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action."
There are key principles to consider in establishing a successful startup using this new marketing strategy. Forbes gives six tips on how this new marketing strategy works.
Through the content, answer important questions, or provide efficient solutions without ever mentioning your product. This will draw prospected customers to your business since they find genuine value in your content.
Consistency is very important. For customers to follow you, you must provide valuable content consistently - which means every day. Through your valuable content, you will be visible to your customers.
There should be an organic connection between you and the customer. You, as the brand, should create a genuine relationship with your customer. This can be done by sharing your own story, give testimonials, and let the customers comment. Interaction is another key factor in making content valuable.
Opinion indicates that you have a stand, and customers are drawn into that. Search engines can easily give customers countless information about what they are looking for, but by having your own stand or point of view on a matter, you establish your own credibility.
As much as possible, don't always focus on how your product can solve their problems because it will sound like the generic advertising in the market. Sharon Tanton of Valuable Content suggests not making your content irritating and intrusive. Don't just think of the bottom line. Don't put trash in your content. Make sure you put genuine value.
Finally, find a niche and provide the best content about it. Your content must stand out from the rest of your competitors in the industry you are in.