Relationships and Forging Your Path: Barry Gabster, Founder of InitiateU and Bestselling Million Dollar Identity Author
By David Thompson
Barry Gabster is the founder of InitiateU and is a leading proponent of the marketing mailer revolution, having already taken his company to 10x growth in 2021, alone. In fact, the exponential growth has seen the company rise from $800K-$8.5M just on word-of-mouth referrals. Additionally, the company also recently opened its doors to real estate agents, roofing and solar clients and more..
Gabster and Co. use targeted messaging to build scopes of company transformation for their clients. InitiateU curates campaigns for clients which include social media and email marketing, strategic consulting sessions, search engine optimization (SEO), paid search, content strategy roundtables and analytics and optimization. The company also helps clients with web and graphic design, sales, landing page designations and other technological innovation initiatives.
"Direct mail gets more views of our advertisements and promotions," said Gabster. "For years, there was a tale that the demise of direct correspondence as a promotions pipeline was imminent. But 2019 saw the most increased average reaction speed since 2003. It's not slowing down."
Meet Barry Gabster
Gabster has been delivering marketing solutions for over 15 years and is known for his ability to tell stories, innovate and implement. He is renowned for his efforts as a philanthropist, networker and mentor.
His philanthropic work includes engagements with the Big Brothers and Big Sisters program, and Orange County Pit Bull Rescue, among others.
He began his professional path in the mortgage industry in 2003 and, just five years later, in 2008, pivoted his career because of the economic downturn. He founded InitiateU in 2018 after years of service as a credit supervisor, director of sales and VP of business development.
Aside from his work as the CEO of InitiateU, he also holds a position as the VP of Sales & Marketing at Tek Scrubs, a med-tech startup that specializes in environmentally cognizant scrubs development.
Gabster was recently featured in the bestselling anthology, Million Dollar Identity: Experts, CEOs, and Entrepreneurs Share How to Build, Monetize, and Scale Your Market Authority, Profit, and Influence for 7+ Figure Success. The book collects essays from some of the most influential people in their respective industries.
The collection of mindset theories, valuable advice and testimonials reached No. 1 status across 13-different hot new release categories, #1 Best Seller laurels in 11 other categories, and sports the Best Seller banner in five-different categories as well. Additionally, the book ranks tops in the nonfiction, marketing, entrepreneurship and women & business categories.
Gabster's essay, titled 'Nice Doesn't Always Finish Last', recalls his experience of growing up as a bullied youth, having juggled numerous side hustles and all with a stout work ethic. He also dishes on tips for building relationships and creating a valued professional path as well.
As Gabster states in the book, "I make all the money I want to make. There's no hitting an income ceiling. And now I am my own boss. I can sit on the beach with my laptop and work all day, which of course, I think is everybody's endgame, being able to work wherever you want, being able to travel as much as you want, work wherever in the world you want, and make as much as you want. But the way to get there is by building relationships."
About Barry Gabster
Barry Gabster, the founder and CEO of InitiateU, is revolutionizing the advertising game. InitiateU has worked with up to 82 clients per month, mailing over 2 million mailers in one month, skyrocketing their sales from $800k to $8.5 million in gross sales in just one year. To learn more about working with Barry, please visit www.initiateu.life