Mar 02, 2017 07:24 PM EST
Fast food chain McDonald's unveils its global growth plan during the investor day event on Wednesday that includes delivery and digital enhancements. The fast food giant is set to launch an app where diners can place orders for pickup as part of its delivery services expansion.
The burger chain reveals that the app, set to be available in US stores soon, will be able to access the customer's app profiles in addition to customized favorites and preferred payment methods. McDonald's says the new app will also allow customers to place orders for pickup alongside simplifying the drive-thru access by reading the code to the cashier instead of shouting their orders through a car window. These advancements are part of McDonald's "Experience of the Future" vision.
Notably, almost 75 percent of the population in McDonald's top five markets that includes US, France, UK, Germany and Canada, live within three miles of a McDonald's thus the new initiative of an ordering app. This will also help boost profits and draw back customers who have strayed away from the Big Mac maker. Sales in the US plummeted last quarter according to an earnings report released last month. Apart from that, McDonald's is facing tougher competition with rivals like Shake Shack, KFC, Taco Bell and Pizza Hut.
"As customers' expectations increased, McDonald's simply didn't keep pace with them. Making meaningful improvements in quality, convenience and value will win back some of McDonald's best customers," the company said in a press release statement. McDonald's is not the first to launch an ordering app as it has been already done by Starbucks, Chik-fil-A, Taco Bell and Chipotle. Although the McDonald's delivery business is already available and successful in China and other markets abroad, it's still not available everywhere.
The company says it's experimenting with different delivery models as it aims to become the global leader in delivery. McDonald's will launch the mobile order and pay option at 20,000 restaurants in the US and abroad sometime this year.
Currently, a driver of a UK-registered car is allowed to drive anywhere in the EU, the EEA (European Economic Area), Switzerland and Serbia, and not have to carry a green card that proves you have insurance cover.
President Trump on Friday announced the first concrete deal with China to come out of nearly three months of trade talks - a deal to prevent currency manipulation.
Europe's largest economy offered mixed signals on Friday that suggest it's down but not out.
New research finds that despite regulations, CEOs control information release and may do so for their own financial gain
Normally, it's good to believe in yourself. But research from Indiana University's Kelley School of Business indicates that it can be bad advice for amateurs investing online in unregulated, sometimes risky, equity crowdfunded ventures.
Nearly half of new moms and a quarter of new dads leave their full-time STEM jobs after they have their first child, according to a new study.
Visa Inc and Mastercard Inc, the two biggest U.S. card networks, are preparing to raise certain fees levied on U.S. merchants for processing transactions from this April, the Wall Street Journal reported on Friday, citing people familiar with the matter.
People who travel for business two weeks or more a month report more symptoms of anxiety and depression and are more likely to smoke, be sedentary and report trouble sleeping than those who travel one to six nights a month, according to a latest study conducted by researchers at Columbia University's Mailman School of Public Health and City University of New York.
President Trump said Friday he is declaring a national emergency on the southern border, tapping into executive powers in a bid to divert billions toward construction of a wall even as he plans to sign a funding package that includes just $1.4 billion for border security.