Feb 22, 2017 11:16 AM EST
Big companies like Nordstrom, Neiman Marcus and Kmart are pulling back products that carry the Trump brand name in an announcement released last week.
Several retail experts have delivered their analysis as to the reason for the companies' withdrawal from Trump-related brands, whether it is purely business or politics.
Last week, companies such as Nordstrom and Neiman Marcus stopped selling Ivanka Trump's brand name in its line of clothing, shoes and jewelry to boycott the Trump brand. Kmart also canceled online sales from the Trump Home collection, as per the Washington Post. Although the companies did not share its sales figures, the move driven by consumer feedback and how well the products sell.
Retail experts believed the companies' decisions were motivated by business factors. An analyst cited Ivanka Trump's move to step away from the companies as proof that the brand is not going strong. "If the Ivanka Trump brand were going to be the next Ralph Lauren or Tory Burch, do you think Ivanka might've figured out a way to keep her finger in the pot, stay part of it?" he said.
While another analyst noted companies like Nordstrom make decisions based on sales results and consumer feedback. "When a customer votes with their dollar, you recognize that it's your job to offer newness and novelty to inspire them to buy," he said in a statement released in CNN Money. He adds that although there are several Trump supporters who shop at these companies and if sales are down then it means they're not buying the product.
Nordstrom said earlier this month that sales of Ivanka's brand have steadily declined that led the company to pull out as it was not anymore, a good business sense to continue. Notably, the difference in the demographics between Ivanka and Donald Trump brands, with the former targeting millennials, may make it prone to political currents. Ivanka's sales climbed late 2015 just months after Donald Trump announced he will run for president.
Retailers can manipulate consumer regret to beat competitors
The French luxury group gains full control of the 70-year-old Parisian fashion house Christian Dior in a mammoth deal worth around €12.1 billion.
UK luxury fashion retailer Burberry posts lackluster set of results for its second half following an impressive result in the third quarter, a retail analyst stated.
What seemed like a perfect hacking operation turned out to be a failure as Kaspersky has spotted a mistake on the part of the Lazarus hackers. It found a brief connection that came from North Korea - proving their identity and origin.
A lawsuit has been filed by a Democratic political consultant and Fox News contributor on Monday alleging, among others, that Roger Ailes denied her of a permanent hosting job after she turned down his sexual advances.
South African leader, Jacob Zuma, has sacked finance minister Pravin Gordhan in a move that drove the country's currency down five percent in value. The president calls for a midnight reshuffle in his Treasury members who he felt were disloyal to his political intentions.
The US president has long promoted a change on how foreign businesses should run their operations - and that is to revive American manufacturing. Uniqlo head showed he didn't like being given an ultimatum by Trump.
Cemex, one of the world's largest cement producers, has not participated in the first round of bids that is currently underway but said it is open to providing quotes to supply the raw materials for Trump's promised border wall.
Arket, which means 'sheet of paper' in Swedish, will cater to a modern-day market with products for men, women, children and the home.