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Facebook's Oculus, Samsung and LeBron James Team Up In 'Virtual Reality' Film

Dec 29, 2015 06:03 AM EST

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LeBron James has joined hands with Oculus and Uninterrupted to create a new virtual reality experience. He will be revealing his training and fitness routine for the Samsung Gear VR.

According to Android Central, the Cleveland Cavaliers' LeBron James along with Oculus and Uninterrupted will be introducing a brand new virtual reality experience for the Samsung Gear VR. The 12-minute experience called a Striving for Greatness will reveal the training routine of James during the basketball season.

The short virtual reality experience shows the daily fitness routine of James, revealing what he do to stay in top form.

Samsung said in a statement, "Striving for Greatness is an immersive 360° virtual reality film that invites you to follow LeBron as he trains for his journey to greatness. Available on Samsung Milk VR."

LeBron James has been positioned as a spokesman for Samsung for some time now. The company even introduced its own self-created LeBron James app.

"Striving for Greatness" comes with an extremely interesting commercial for Samsung's Gear VR, as mentioned by Tech Crunch. At first, when the commercial starts, no one gets the idea of what it all is about. The real interest develops when everyone starts lip-syncing "Welcome to the Terrordome" by Public Enemy.

2016 is believed to be a productive year for the virtual reality experience. The 12-minute amazing experience can be downloaded from the Oculus Store as well as the Samsung Milk VR app, in which James trains for his 13th NBA season. The experience is directed by Felix & Paul Studios.

According to the Verge, the short film is funded by Oculus, as reported by International Business Times. However, it is scheduled to be released ahead of its own consumer-friendly VR headset, which was due to come into the market in early 2016.

Last year, Facebook CEO Mark Zuckerberg revealed his plans to expand virtual reality technology in a post "Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face - just by putting on goggles in your home,"

He further added, "This is really a new communication platform."

Virtual reality experience is often associated with video games. But an NBA legend cast in a short film will help define and reach goals of Oculus.  It is due to the fact that it helps the company "shake off the stereotype that VR only appeals to gamers."

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