Chinese shoppers

Luxury automakers drive online sales on Tmall.com

China is projected to become the top market for luxury automakers by 2020 and brands rev up sales with Tmall.com to reach the country's affluent and digitally active consumers.

Woolworths targets Chinese shoppers with new online store on Tmall Global site

Supermarket giant Woolworths is aiming to tap growing Chinese consumer demand for Australian products by setting up shop on Alibaba's Tmall Global. The embattled retailer took the move to defend its business after it found other retailers and individuals were selling its products through the Chinese site.

Chinese shoppers spend $55 million on sales events from Thanksgiving to Cyber Monday

Though Black Friday and Cyber Monday are from the United States, $55 million of the sales come from Chinese buyers through online transactions.

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