Tech Nov 13, 2015 03:46 AM EST

Yahoo launched re-arranged search results solely for US Firefox users

By Staff Writer

Appreciation of new design and style in browsers is largely seen whenever any changes are made to the desktop search engines.

According to Venture Beat, Yahoo launched an elite new user interface for users in the United States browsing the its search engine through Mozilla Firefox. This exclusive deal will not display in Yahoo searches  or other browsers such as  Google Chrome or Microsoft Edge.  

"Taking a page from our redesigned Yahoo mobile search experience, Yahoo Search in Firefox delivers the most relevant results upfront so that you can take action right away," says Mason Ng, VP of Search Distribution at Yahoo

The updated interface has led to a unique design with multiple easy and direct search tools. It is fascinating and attention-grabbing to watch different search features surfacing across the screen, including movie information from IMDb, movie tickets from Fandango, music from iTunes, photos and reviews from Yelp and Trip Advisor and sports statistics from Yahoo Sports and other important and interesting stuff, as reported by the Tech Portal. Firefox user can also enjoy a public Flickr images if you opt for an image search and also personalized Flickr image by signing into your account, which was announced the other day distinctively.

"We saw a unique opportunity to reinvent the header and bring image and video results front and center," Yahoo vice president for search distribution Mason Ng wrote in a Tumblr post on the news. "Now, when you search with Yahoo for famous people and movies, you'll see a beautiful strip of related videos and images across the top of the page."

The new Firefox design is available on Windows, Mac, and Linux in the U.S. The new search design came five years after the agreement between, where Firefox agreed to label Yahoo as its default search engine in the browser, as mentioned by WebProNews. Ever since then, Yahoo has struggled to direct the users to Firefox browser. Yahoo still displays an "Upgrade to the new Firefox" message at the top of its home page in other browsers.

"We have accomplished a lot over the last year," says Mozilla's Denelle Dixon-Thayer. "We worked closely with Yahoo to improve the search experience for our U.S. users. And, while we tend to be an opinionated and passionate project, Yahoo has been collaborative and flexible as we've provided continual feedback. Ultimately, these advances in the experience improve the competitive landscape for search which is good for our users."


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