Lenovo is re-introducing the Motorola brand in China, with the company set to formally launch none other than the company's Moto Maker.

Lenovo announced the news at its Tech World event in Beijing, according to Android Central.

Moto Maker is a multi-purpose customization suite that can change the Moto X unit in any number of ways in accordance to the owner's preference. The Moto Maker enables owners to change things such as the unit's colors, its back cover, the phone's wallpaper, and even how much memory it has, according to Tech Crunch.

Other changes that can be made to the Moto X include being able to design it with the owner's name or a personalized message laser-etched onto the device, and they can even choose some of the build materials that would be used for it.

Lenovo claims that owners will have thousands of different possible customization combinations to choose from thanks to the Moto Maker, and they also tout the fact that the sheer number of options will help the Moto X stand out from other smartphones that fall more in line to a standard design.

People who will order Moto X complete with their very own Moto Maker customizations can still opt to change it if they choose to do so. Owners who are not completely pleased with how their Moto X units turn out can still change their chosen options within 15 days of receiving the phone, according to Lenovo.

The customizable Moto X also has the enhanced voice feature together with gesture controls that can be used if the owner wants to experience the unit's hands-free capabilities.

Aside from the launch of the Moto Maker, Lenovo is also making the Moto X, Moto X Pro, and Moto G available in their online store.